{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brands drive direct exposure via social media marketing, celeb partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not altered a lot in years; it does not have TikTok, and doesn't give celebrities complimentary bags.